Join DeanHouston’s Chris McCormick (Digital Marketing Manager), Emily Dilley (Marketing Manager) and Justin Kees (Web Development Director) as they sit down with Ed Kammerer (Director of Marketing and Global Product Strategy) from OPW Retail Fueling for a new webinar, Virtual Trade Shows: Adapting to Internet-Based Events Today & Beyond on July 14 at 12:00 p.m. EDT.

During the one-hour conversation, you will learn about:

If you work in B2B marketing, then you know that falling short of your customer’s digital experience expectations is an increasing threat to business. With every industry being oversaturated, meeting the expectations of customers with their first visit to your website is more important than ever. In order to ensure that you are meeting their expectations, you must prioritize the customer experience and customize your online channels to adapt to their wants and needs with the use of self-service applications. It doesn’t stop at self-service applications though, that is just the tip of the iceberg in staying ahead of the rise in B2B customer expectations.

Here are a few ways you can ensure that you are staying ahead of the B2B rising expectations: