From digital billboards to geotargeting a crowd using Snapchat, technology has drastically evolved how we market our goods and services. Technology, of course, has been a great thing for the marketing world, but it has also added complexity. It’s now more difficult than ever to not only get your customer’s attention, but keep it long enough to make an impact. However, one way to help ensure your marketing efforts remain effective is through the use of data-driven marketing.

Data-driven marketing is not only extremely helpful, but it is essential to any successful marketing plan. And thanks to technology, customer information can be captured at every stage in the buying process, providing us with valuable insights into customer behavior, pain points, buying habits, social media activity, and much more. With all this information at your disposal, there’s no longer an excuse for developing a marketing strategy that isn’t targeted, specific, and effective.

Here are a few of the reasons why data can help make your marketing plan more effective: