During this time of a worldwide pandemic, DeanHouston is proud to work with clients who are doing so much to help fight against COVID-19 and keep essential businesses open. One such example is Flow Control Group.

As a leading solutions provider for the flow control, fluid handling and process & industrial automation sectors, the Flow Control Group operating companies provide products and services that go into sophisticated processes that manufacture everything from pharmaceuticals and paper (toilet paper!) to hospital supplies and food. It's a fact that Flow Control Group products are essential to keeping businesses operating and are directly tied to the world at large.

An example of this can be found in the combined effort of Flow Control Group's Hygeniks and Fluid Flow Products working together with Regeneron, a leading pharmaceutical company. As one of Fluid Flow's largest Quattroflow single-use pump users, Regeneron has recently been working to produce a vaccine for COVID-19.

Are you doing everything you can to promote your brand during this trying time? It’s imperative, now more than ever, to make sure you’re getting valuable content in front of your target audience. If you’re looking to produce some new content and reach people in a new way, DeanHouston has just the thing for you to try: podcasting.

Why a Podcast?
Fun fact: 82% of people listen to podcasts for more than 7 hours each week. That’s a lot of quality time you could be spending with current and potential consumers building a brand community.

Podcasts are a great alternative to video. They are easy to consume and allow you to reach a brand-new audience, one that might otherwise never discover your long-form content. Podcasts also help in creating a personal relationship with your audience. With a podcast, you could be spending 30 minutes or more speaking directly to your audience. No other form of content provides that opportunity.

Along with being a great platform for reaching a wide audience, a podcast is also an excellent way to drive traffic back to your website and position yourself as an authority in your industry. This is extremely important in industries (especially B2B) where podcasts are under-represented, you have the opportunity to be an early adopter.

How To Get Started?
If you're looking to start a podcast for your business, check out these 7 Tips for Launching a Successful Podcast.

To learn more about starting a podcast and how they can help your business, please contact your DeanHouston account/marketing manager or Dale Dean at dale.dean@deanhouston.com.

In the first episode of the Inspire Podcast, DeanHouston’s Dale Dean (CEO & Founder) and Colton Stombaugh (Director of Digital Marketing) sit down with Ed Kammerer (Director of Marketing and Global Product Strategy) from OPW Retail Fueling to discuss digital marketing in the changing world and virtual trade shows. The half-hour conversation touches on emerging opportunities for companies in the digital space and how organizations can utilize these tools to build and connect with their audience.

Good news! According to local news outlets, scientists at UPMC and the University of Pittsburgh School of Medicine announced they have found a potential vaccine against the new coronavirus that has spread into a pandemic.

UPMC said the scientists tested the vaccine on mice and found it produces antibodies specific to SARS-CoV-2 that can neutralize the virus. Researchers dubbed the vaccine, which would be given through a fingertip-sized skin patch, PittCoVacc, short for Pittsburgh Coronavirus Vaccine.

The world is changing fast, but one thing stays the same: people want to stay connected. Nothing can replace face-to-face meetings and communication, but thankfully in the digital age, we are provided with the tools necessary to stay connected online. That's why many companies are making use of webinars to keep in touch with co-workers, share product information with customers, and maybe even generate some new business opportunities.

If you didn’t know it, a webinar is a broad term to describe a live online presentation on a topic that can be stored and downloaded at a later date. It's a great digital tool because it knocks down geographic barriers and encourages interaction, where individuals can ask questions and have them answered in real-time, similar to an in-person conversation.

Below is a list of some of the top webinar tools:

DeanHouston and Exhibit Logistics are pleased to announce that we're ramping up our efforts to help prevent the spread of COVID-19 by converting our MS Printing 4320 IMPRES Printer to begin producing mask covers and other related safety equipment.

"Exhibit Logistics is proud to be joining the battle against the COVID-19 pandemic," said Andy Dean, Vice President & General Manager at Exhibit Logistics. "We're all in this fight together, and keeping people safe is a top priority. That's why we're converting a portion of our printing capabilities to make mask covers to help prevent the spread of infectious diseases."

For more information, please contact Andy Dean at andy.dean@deanhouston.com.

My name is Claire Cullen, marketing specialist at DeanHouston, and like many others, I find myself working from home for the very first time due to the COVID-19 outbreak.

While preparing to work from home, I did some research to find out how I could make the transition from office to home more seamless. During my research, I kept coming across one tip more than others: keep your morning routine as consistent as possible. Taking this advice to heart, I'm doing everything I can to create a consistent routine.

My routine consists of waking up in the morning and getting ready for work as I normally would – getting dressed, eating breakfast, doing my makeup, etc. Probably not that unusual for most people who work from home. However, where I think I might be unusual is that I even get into my car and "drive to work." Basically, I drive around the block so it feels like I'm still commuting to the office.

Sounds crazy I know, but nothing says keeping a morning routine like getting into your car and driving to and from work! For me, getting some fresh air by taking a drive before work and after work gives me just the right amount of time to prepare for the day and then unwind and decompress after it.

From meal prepping to dressing for the job to creating set hours, the list of tips for mastering working from home is long. Here are the top 5 tips I try to follow: