There's definitely no shortage of information available about the COVID-19 outbreak, but as B2B marketers, we find that more market-focused information can be helpful. With that said, below is a list of the market-specific COVID-19 Resources Centers that we've found for only a small portion of the markets we focus on for our clients.

As the outbreak of COVID-19 continues to spread throughout the world, DeanHouston is proud to be working with companies who develop specialty pumps that are helping to win the battle against the virus:

Best known for his role as Jim Halbert on the NBC sitcom The Office and his appearance in the hit movie The Quiet Place, actor John Krasinski has launched a new YouTube channel to spread good news during the COVID-19 pandemic.

Launched Sunday, March 29, Krasinski's YouTube series called "Some Good News" (SGN) focuses on bringing people cheerful content as a break from all the bad news surrounding the COVID-19 pandemic. The idea originated when the actor tweeted out to his followers asking them to share feel-good stories.

A COVID-19 outbreak could last for a long time in your community. Creating a household plan can help protect your health and the health of those you care about in the event of an outbreak of COVID-19 in your community.

It’s no surprise that trade shows are being postponed until later this year. This has left many companies searching for ways to replace the leads and prospects these shows normally generate.

So the question is, what would happen if an industry-leading brand took an unconventional approach to an industry trade show? That’s exactly what OPW, DeanHouston and Exhibit Logistics decided to find out when they started working together to bring OPW’s trade shows directly to customers via a virtual trade show.

What is a virtual trade show? It’s an industry event conducted in an online environment where trade show exhibitors and attendees connect with one another on the web rather than in-person. Virtual trade shows often include a virtual exhibition hall where exhibitors give presentations to attendees in the same manner that they would present at a typical trade show.

By conducting a virtual trade show, OPW is able to showcase its products to anyone, anywhere, while taking advantage of interactive features such as live chat, Q&A, webinars, webcasts and more. Virtual trade shows are easy to attend and they have been proven to attract a wide range of diverse attendees similar to the ones that frequent more traditional face-to-face events.

The ability to track attendees is a key aspect of virtual trade shows. By going virtual, OPW can see what attendees are interested in, as well as such factors as how each attendee found the show, how long they interacted with the event, and what questions were asked. This is great information to have when it comes to fostering the lead-nurturing campaigns that will be formulated as a direct result of the virtual show.

We know that nothing can triumph meeting in-person and having those face-to-face interactions. But as the world changes, companies like OPW have been able to streamline trade shows as we know them and turn a disadvantage into a unique marketing opportunity.

To learn more about virtual trade shows, please contact your DeanHouston account/marketing manager or Dale Dean at dale.dean@deanhouston.com.

It’s undeniable that recent events have impacted every organization and individual across the global community. And our organization, and those that we serve, are certainly not exceptions to this rule.

However, we refuse to let this unprecedented natural phenomenon derail or destroy our sense of community, togetherness or purpose. Much of the work we do in service of our clients goes to support critical communications in sectors essential to the world’s economy and infrastructure. We do not take this responsibility lightly.

In an effort to fortify the sense of community and positivity that we all work so hard to create – we are proud to announce the DeanHouston CARE+ initiative.

What is CARE+?
CARE+ will be a regular communications initiative – via social media and email – born to provide positivity, hope, and inspiration in the midst of these uncertain times.

We will share the stories, both personal and professional, of how the DH+ community is finding the good in the COVID-19 crisis. This could include: