What kind of first impression does your office give to visitors, clients and employees? Is it a good representation of your brand? Does it reflect your company culture?

Whether you realize it or not, your business is itself a brand, and it's important that you separate your brand from the competition. For this reason, it's crucial that the identity and essence of your brand is present in everything you do, including throughout your office. After all, your brand personality can help your customers connect with your business while boosting employee productivity.

With COVID-19 business restrictions coming to an end, you may be in the process of redesigning your workspace to accommodate for things like social distancing. As you do, this is a great time to re-evaluate your interior branding and signage. You may find that it is lacking in one or a few ways that you hadn’t had time to notice before.

While internal branding can take many forms, some of the easiest ways to upgrade your workspace is by using office graphics, wayfinders and wall wraps. Other tips to make your office stand out include:

DeanHouston and Exhibit Logistics are pleased to announce that we're ramping up our efforts to help prevent the spread of COVID-19 by converting our MS Printing 4320 IMPRES Printer to begin producing mask covers and other related safety equipment.

"Exhibit Logistics is proud to be joining the battle against the COVID-19 pandemic," said Andy Dean, Vice President & General Manager at Exhibit Logistics. "We're all in this fight together, and keeping people safe is a top priority. That's why we're converting a portion of our printing capabilities to make mask covers to help prevent the spread of infectious diseases."

For more information, please contact Andy Dean at andy.dean@deanhouston.com.