It's no longer enough to offer a great product or service. To win the loyalty of customers, your company needs to stand out by telling its story.

When implemented effectively, business storytelling is an effective form of marketing strategy and can boost your business in a variety of ways:

It provides your business with a competitive advantage. With the amount of information customers are exposed to on a daily basis, it's easy for your brand to get lost in the shuffle. A great story can help differentiate your company from competitors and ensure customers have an emotional connection to your brand.

It maintains the attention of your audience and increases their understanding. Storytelling is an effective way to keep customers engaged while making sure they understand what you're brand is all about.

It shows you care. Sometimes a business can become just that, a business. But sharing your story can help show customers that you care about more than just the bottom line. Having customers get emotionally tied to your brand is a good thing.

It encourages employee engagement. Employees are the backbone of any business; you need them to show up, do the work and stay passionate. Sharing your story can help create the company culture you want while giving your employees a sense of purpose, meaning and something to believe in.

It can help with decision making. Consumer purchasing decisions can be more emotional than logical. We don't just rely on facts and figures, we search for stories about products, including reviews and testimonials. Sharing your story can help customers better relate to your product and create an experience rather than a simple transaction.

It humanizes your brand. Storytelling doesn’t just tell your story and why you’re so great, it also provides you the opportunity to be viewed as people working towards a larger cause and not just a profit. Remember, people want to do business with people.

To learn more about how we can help you tell your story, please contact your DeanHouston account/marketing manager.

We'd like to invite you to join us on June 8 at 12:00 p.m. EDT for A Webinar About Webinars. As part of DeanHouston's Inspire Webinar Series, A Webinar About Webinars is a 1-hour webinar where our expert panel will be discussing the importance of using webinars to help get your sales and business development teams in front of key prospects (regardless of distance or travel restrictions). Additionally, the panel will be sharing webinar best practices, tips and tricks.

COVID-19 closures of parks, gyms, fitness centers and other public places have resulted in reduced opportunities for physical activity. But if you're looking for the perfect motivation to get up, get out, and exercise, Global Running Day just might be your answer!

Each year on the first Wednesday in June, people across the world participate in Global Running Day. It's a celebration that encourages people to run as much as they can, but it also emphasizes the importance of leading a more active lifestyle. Whether you run a few miles or just around the block, by yourself or with friends and family, today is the perfect day to go for a run!

Not a runner? No problem. Here are some tips to help get you started.

1. Just Do It
   Starting something new can be hard, but even a journey of a thousand miles begins with a single step. So, just get out there and do it. But you don't have to go all-out and run six days a week if you've barely run before. Create a realistic schedule and start small.
   
   
2. Set A Goal
   If you're new to running or a seasoned pro, it's critical to set a goal. Setting a goal gives your workout a purpose, whether it's to finish a race or lose weight. Goals also help keep you accountable.
   
   
3. Get The Right Equipment
   You guessed it...you really only need shoes to start running. However, finding the right shoe can be difficult. If you head to your local specialty running store, they can help you find the best shoe to fit your running style.
   
   
4. Run Healthy
   Don't push your body too hard. If you feel pain, take a break. Going too hard too early can lead to injuries because your body isn't used to the activity. And don't just run, mix in some other activities throughout the week like strength training.
   
   
5. Get Inspired
   You're never going to start running if you don't have a reason. So, find one.
   

Now, get out there and run! Click here to learn more about Global Running Day.

Good news! According to local news outlets, scientists at UPMC and the University of Pittsburgh School of Medicine announced they have found a potential vaccine against the new coronavirus that has spread into a pandemic.

UPMC said the scientists tested the vaccine on mice and found it produces antibodies specific to SARS-CoV-2 that can neutralize the virus. Researchers dubbed the vaccine, which would be given through a fingertip-sized skin patch, PittCoVacc, short for Pittsburgh Coronavirus Vaccine.

The world is changing fast, but one thing stays the same: people want to stay connected. Nothing can replace face-to-face meetings and communication, but thankfully in the digital age, we are provided with the tools necessary to stay connected online. That's why many companies are making use of webinars to keep in touch with co-workers, share product information with customers, and maybe even generate some new business opportunities.

If you didn’t know it, a webinar is a broad term to describe a live online presentation on a topic that can be stored and downloaded at a later date. It's a great digital tool because it knocks down geographic barriers and encourages interaction, where individuals can ask questions and have them answered in real-time, similar to an in-person conversation.

Below is a list of some of the top webinar tools:

DeanHouston and Exhibit Logistics are pleased to announce that we're ramping up our efforts to help prevent the spread of COVID-19 by converting our MS Printing 4320 IMPRES Printer to begin producing mask covers and other related safety equipment.

"Exhibit Logistics is proud to be joining the battle against the COVID-19 pandemic," said Andy Dean, Vice President & General Manager at Exhibit Logistics. "We're all in this fight together, and keeping people safe is a top priority. That's why we're converting a portion of our printing capabilities to make mask covers to help prevent the spread of infectious diseases."

For more information, please contact Andy Dean at andy.dean@deanhouston.com.

Best known for his role as Jim Halbert on the NBC sitcom The Office and his appearance in the hit movie The Quiet Place, actor John Krasinski has launched a new YouTube channel to spread good news during the COVID-19 pandemic.

Launched Sunday, March 29, Krasinski's YouTube series called "Some Good News" (SGN) focuses on bringing people cheerful content as a break from all the bad news surrounding the COVID-19 pandemic. The idea originated when the actor tweeted out to his followers asking them to share feel-good stories.